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Business was booming. …and then one day, the internet was invented, and ‘boom’ was redefined. The arrival of an ever growing array of channels with which to bombard guests with messaging seemed like the marketer’s dream come true, but as IHG highlight in this year’s Trend Report: Addressing... read more »

Switzerland Takes a Stand Against OTAs

It’s official: Switzerland has joined the battle for direct bookings. And it’s not just hoteliers, but politicians too. The long story short: Swiss hoteliers aren’t happy with OTAs, and politicians are starting to fight back; something OTAs aren’t too happy about. Swiss politicians have stepped forward... read more »