You can’t catch a data advantage

Malte Siewert gave the standout talk at the inaugural Hotel Technolgy Forum, held in Berlin earlier this month. Malte is one of the three co-founders of Trivago. He whizzed through the explosive growth of his meta-search juggernaut, now valued at $4Bn. And gave a clear warning to companies entering the... read more »

The Reservation Benchmark

In pursuit of our mission to help hoteliers recapture guest relationships and increase conversions on their websites, we conducted a small piece of research. We asked hoteliers across the United States and Europe to describe their current approaches and attitudes toward the reservation process. We’ve made the results freely... read more »

Let’s chat about data

Business was booming. …and then one day, the internet was invented, and ‘boom’ was redefined. The arrival of an ever growing array of channels with which to bombard guests with messaging seemed like the marketer’s dream come true, but as IHG highlight in this year’s Trend Report: Addressing... read more »